{"id":24322,"date":"2021-07-28T20:08:51","date_gmt":"2021-07-28T20:08:51","guid":{"rendered":"https:\/\/www.advicsaftermarket.com\/?p=24322"},"modified":"2023-06-13T18:48:13","modified_gmt":"2023-06-13T18:48:13","slug":"ultra-premium-quality-what-does-it-mean-for-your-shop","status":"publish","type":"post","link":"https:\/\/www.advicsaftermarket.com\/technical-resources\/tech-tips\/ultra-premium-quality-what-does-it-mean-for-your-shop\/","title":{"rendered":"Ultra-Premium Quality: What Does It Mean For Your Shop?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid vc_custom_1607389496818 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=”24323″ img_size=”full”]<div class=\"last-paragraph-no-margin\"><p>July 29, 2021<\/p>\n<p>In the automotive aftermarket, not all parts (or parts manufacturers) are created equally.<\/p>\n<p>This isn\u2019t a bad thing, considering that there is a time and place for parts of all different qualities, materials and price points – dependent on the driver\u2019s needs and budget.<\/p>\n<p>But did you know that in the aftermarket, there are parts manufacturers who actually produce product which is <em>better<\/em> than OE quality? That\u2019s where companies like ADVICS come in, as a manufacturer of ultra-premium brake parts for the vehicle\u2019s entire braking system.<\/p>\n<\/div>[vc_custom_heading text=”What does ultra-premium mean?” font_container=”tag:h2|font_size:36px|text_align:left|color:%23163f7e|line_height:38px” use_theme_fonts=”yes” css=”.vc_custom_1627505712595{padding-top: 20px !important;}”]<div class=\"last-paragraph-no-margin\"><p>Simply put, ultra-premium means \u201cbetter than the best\u201d quality, and in the case of ADVICS ultra-premium brake parts, this means often surpassing the quality, fit and performance of the comparable OE product.<\/p>\n<p>Ultra-premium parts should possess the following\u00a0 qualities:<\/p>\n<ol>\n<li>Superior engineering<\/li>\n<li>Advanced manufacturing techniques and practices used by the OE, or better<\/li>\n<li>Product materials used by the OE, or better<\/li>\n<li>Rigorous product testing with data to support the results<\/li>\n<li>Fit, form and function at the OE level, or better<\/li>\n<\/ol>\n<\/div>[vc_custom_heading text=”Ultra-premium quality and brake parts” font_container=”tag:h2|font_size:36px|text_align:left|color:%23163f7e|line_height:38px” use_theme_fonts=”yes” css=”.vc_custom_1627505674309{padding-top: 20px !important;}”]<div class=\"last-paragraph-no-margin\"><p>So what does ultra-premium mean in the world of brake parts? Let\u2019s use our ADVICS brake pads and brake rotors as an example.<\/p>\n<\/div>[vc_custom_heading text=”Brake Pads” font_container=”tag:h3|font_size:20px|text_align:left|color:%23163f7e|line_height:20px” use_theme_fonts=”yes” css=”.vc_custom_1627505519786{padding-top: 20px !important;}”]<div class=\"last-paragraph-no-margin\"><p>Brake pads typically come in three different styles of friction material: organic, semi-metallic and ceramic.<\/p>\n<p>Organic friction material is typically a combination of glass, Kevlar, carbon, rubber or fiberglass, and the compounds are bound together with heat-resistant resin. These brake pads are typically the most economically priced and produce good stopping power, but due to the blend of materials, they also produce a lot of black brake dust and tend to wear down fast.<\/p>\n<p>Semi-metallic friction material is a good option, containing a combination of iron, copper, steel and graphite. These pads produce good performance and heat transfer, and are much more durable than organic brake pads. They are also cost-efficient, falling in between organic and ceramic pads.<\/p>\n<p>Ceramic is the best quality when it comes to friction materials, made predominantly of stacked glass ceramic fibers, with only a small amount of filler agents and mixed metals in the compound. These brake pads produce a great stop and heat transfer, while being quieter and cleaner than organic or semi-metallic brake pads. ADVICS brake pads are ceramic and engineered to perform above the OE specifications, resulting in an ultra-premium product that outperforms any competition in the aftermarket.<\/p>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center display-block md-display-block sm-display-block xs-display-block\"><div class=\"vc_column-inner vc_custom_1603428215168\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2 vc_custom_1600719211356 heading-1\" style=\"font-size: 26px; line-height: 36px; font-weight: 900; color: #163f7e;\" data-fontsize=\"26px\" data-lineheight=\"36px\">MINIMAL PAD WEAR<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator vc_custom_1557946087348\" style=\"background-color:#e8421f; width: 100px;\"><\/div>[vc_empty_space height=”35px”][vc_single_image image=”23662″ img_size=”full” alignment=”center”][vc_single_image image=”23421″ img_size=”full” alignment=”center”]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center display-block md-display-block sm-display-block xs-display-block\"><div class=\"vc_column-inner vc_custom_1600362747217\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2 vc_custom_1600449855014 heading-2\" style=\"font-size: 26px; line-height: 36px; font-weight: 900; color: #163f7e;\" data-fontsize=\"26px\" data-lineheight=\"36px\">LOW NOISE LEVELS<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator vc_custom_1557946087348\" style=\"background-color:#e8421f; width: 100px;\"><\/div>[vc_empty_space height=”35px”][vc_single_image image=”23663″ img_size=”full” alignment=”center”][vc_single_image image=”23661″ img_size=”full” alignment=”center”]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center display-block md-display-block sm-display-block xs-display-block\"><div class=\"vc_column-inner vc_custom_1600362751343\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2 vc_custom_1600449859892 heading-3\" style=\"font-size: 26px; line-height: 36px; font-weight: 900; color: #163f7e;\" data-fontsize=\"26px\" data-lineheight=\"36px\">CONSISTENT PEDAL FEEL<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator vc_custom_1557946087348\" style=\"background-color:#e8421f; width: 100px;\"><\/div>[vc_empty_space height=”35px”][vc_single_image image=”23664″ img_size=”full” alignment=”center”][vc_single_image image=”23422″ img_size=”full” alignment=”center”]<\/div><\/div><\/div><\/div>[vc_custom_heading text=”Brake Rotors” font_container=”tag:h3|font_size:20px|text_align:left|color:%23163f7e|line_height:20px” use_theme_fonts=”yes” css=”.vc_custom_1627505740678{padding-top: 20px !important;}”]<div class=\"last-paragraph-no-margin\"><p>Brake rotors are an essential part of the braking system, responsible for taking the pressure from the caliper as it squeezes the friction across the rotor\u2019s surface, so they need to be strong. The material from which a rotor is made plays a major role in the performance of the part.<\/p>\n<p>Disc brake rotors typically come in three categories: economy, standard and premium, and like our brake pads, ADVICS disc brake rotors are ultra-premium \u2013 even better than the best.<\/p>\n<p>Economy rotors are at the lowest price point and typically made from scrap iron. From batch to batch, quality can be inconsistent, and this can lead to hard spots on the rotor\u2019s surface which may cause warping, pedal pulsation and noise \u2013 putting unnecessary stress on the rest of your braking system.<\/p>\n<p>Standard rotors are typically made of a cast iron material and are the most common type of rotor available. While popular, they are heavy and may impact vehicle handling, depending on the driving application. Standard rotors produce good stopping power and you can typically avoid the warping and overheating issues that can come with use of a cheaper, economy option.<\/p>\n<p>Premium rotors can be made from several materials, like ADVICS\u2019 certified high-carbon rotors. High-carbon rotors are still made from cast iron, but have high levels of carbon mixed in. This addition of carbon means the rotors withstand much higher braking forces, are durable against cracking and also produce excellent NVH performance. They are also able to dissipate heat quickly and withstand tougher driving applications.<\/p>\n<p>ADVICS goes even further than high-carbon content, adding in a proprietary design that creates suction to remove hot air and gases from the rotor\u2019s surface, coating the rotors in anti-rust compounds, C40 and E-Coating and using OE quality disc plates. These factors combined results in a rotor that is truly ultra-premium and better than the aftermarket competition.<\/p>\n<\/div>[vc_custom_heading text=”The bottom line” font_container=”tag:h2|font_size:36px|text_align:left|color:%23163f7e|line_height:38px” use_theme_fonts=”yes” css=”.vc_custom_1627569090141{padding-top: 20px !important;}”]<div class=\"last-paragraph-no-margin\"><p>When purchasing parts for your shop, quality should be a top consideration. By stocking your shop with ultra-premium brake parts, which are designed to work together, you ensure that your customers are leaving with an OE-quality braking system.<\/p>\n<p>This means they enjoy the aftermarket\u2019s safest stop, and you enjoy a job done right the first time.<\/p>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_separator]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_empty_space height=”20px”]<h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2 vc_custom_1620851878675 pofo-button-responsive-674e5f16a1070 heading-4\" style=\"width: 80%;\">SEARCH FOR PARTS<\/h5><a href=\"https:\/\/aisinaftermarket.com\/online\" target=\"_blank\" class=\"btn pofo-button-1 wow fadeInDown button-style5 btn-dark-gray btn-rounded btn-medium vc_custom_1686682090629\" style=\"color:#ffffff; border-color:#163f7e; \">Search Online Catalog<\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_empty_space height=”20px”]<h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2 vc_custom_1620851931863 pofo-button-responsive-674e5f16a114b heading-5\" style=\"width: 80%;\">SEARCH DEALERS<\/h5><a href=\"https:\/\/www.aisinaftermarket.com\/english\/storefinder.html\" target=\"_blank\" class=\"btn pofo-button-2 wow fadeInDown button-style5 btn-dark-gray btn-rounded btn-medium vc_custom_1620851917731\" style=\"color:#ffffff; border-color:#163f7e; \">WHERE TO BUY<\/a><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the aftermarket, there are parts manufacturers who produce product which is better than OE quality? That\u2019s where companies like ADVICS come in!<\/p>\n","protected":false},"author":3,"featured_media":24323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[176,119,175,173,174],"class_list":["post-24322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-tips","tag-advics-brakes","tag-brake-pads","tag-oe-brakes","tag-ultra-premium","tag-ultra-premium-brakes"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/posts\/24322"}],"collection":[{"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/comments?post=24322"}],"version-history":[{"count":0,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/posts\/24322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/media\/24323"}],"wp:attachment":[{"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/media?parent=24322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/categories?post=24322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicsaftermarket.com\/wp-json\/wp\/v2\/tags?post=24322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}